Accessorize: Using Social Media to Inspire Brand Loyalty
We're in the midst of a communications revolution and social media is at the crux. With millions of social networking users, more than 200 million blogs, video-sharing sites, micro blogs, wikis, forums and countless other modes of interaction, it's challenging to know where to begin. But as social media growth continues, the brands that are integrating social channels into their marketing campaigns are the ones that are truly inspiring customers' interest and loyalty.
Social media is a fascinating way to reach people and at a more aggressive rate than traditional media. Through various online venues, individuals can become brand ambassadors, and businesses can show off their personalities. A company's communication becomes more participatory and interactive—attributes which are more likely to create willing recipients out of those who would normally be passive targets of one-way media. It's particularly important for accessory companies to get in there and develop relationships with users and engage them in a creative way that makes them inclined to become part of the two-way conversation. As a flat-panel mount manufacturer, OmniMount is faced with the challenge of getting consumers to think past the flashy TV and see mounting options as more than just a behind-the-scenes accessory. Its corporate Facebook page has become an extension of its Web site as far as product information is concerned, but offers a place where consumers can share pictures and experiences in an informal fashion with a willing audience.
Using Social Media Effectively