They are a retail strategy that has been described by some as the single most successful retail marketing strategy there is. According to the International Franchise Association (IFA), franchising as a whole has a 92 percent success rate for business owners. For franchisees who own multiple units, the rate goes up to 97 percent. Statistics like that would seem to back up the aforementioned “single most successful marketing strategy” claim.
The IFA has also reported that franchising is responsible for 760,000 businesses, 18 million jobs, 14 percent of the private sector employment, and over $500 billion in payroll. They also reported:
n 93 percent of the franchisees say that a franchise gives them an advantage.