Selling the Super Bowl Experience
It’s the biggest show on the home screen. Last February, the Super Bowl was the most watched U.S. television program in history with an average 111 million viewers, according to Nielsen. That adds up to 222 million eyeballs looking for the best systems to watch (and hear) the game on.
Big screens are still the main attraction for pre-bowl shoppers; an estimated 2.5 million additional sets are typically sold before the big game, according to CEA. But accessories and sound systems can also make or break a Super Bowl Sunday party. Here are some products that will attract customers looking for the best game-day experience.
The Super Bowl won’t be in 3D, so don’t expect that feature to be a big selling point just before the game. But there are a couple of 3D angles still left in the old CE playbook. One of the best is that the ESPN 3D sports network has been featuring 3D productions of some college football games. The availability of passive 3D sets should help to broaden the 3D audience.