Retail Apps Drive Traffic and Profits
We are at the cusp of re-accelerating brick-and-mortar retail greatness. From what I gathered during a series of meetings with retailers across the country, I assure you traditional retailers are quickly developing effective mobile apps that are designed to attract and retain shoppers.
The shared goal of these new apps is to quickly build traffic and increase profitably across the retailers’ “quad-four” business model.
The quad-four model represents the physical store, e-commerce initiatives, 1-800 sales and the employees needed to serve and support customers.