Though the numbers of digital integrators may be merely emerging now, TechData created the Digital Environments Specialized Business Unit a year ago in order to handle some of the needs of the VARs, as well as new clients it is adding to the list, such as contractors and CEDIA-type installers.
This new unit offers business support and service programs, such as a business expansion program, logistics support and tech support, and is working to add new product vendors. Recently, the company added Russound, Peerless, Premiere mounts and OnQ Technologies, as well as expanded their cable line to include higher-end cables. "We've certainly broadened our line-up on display," adds Werner. "JVC is a good example of a company we've added since we started to do all this."
Werner plans to add more vendors, but notes, "Our objective is not to carry every vendor in this space." Pinnacle Speakers, for example, is now one of the company's first dedicated speaker vendors, and Werner says, they plan to keep that number to a minimum.