This means the retailer is also carrying more convergence products on its store shelves. But Mondry is quick to point out that this doesn't mean CompUSA is trying to break too far away from its core product line."We're not trying to be the nation's purveyor of TVs," he says. "That necessitates our carrying a certain amount of products that fit the needs of our customers. We're not going to try and out-merchandise Best Buy or Circuit City on TVs."
Getting up to speed
Knowing what to do is a lot different than knowing how to do it. While the networking background of a VAR often gives them a competitive advantage, there is a lot to know about CE products, information that may not be at a would-be digital integrator's fingertips.