The Secrets of Becoming a Top Accessories Brand
Most people don’t spend too much time thinking about accessories as anything more than simple add-ons that play supporting roles to increase the benefits of their favorite products. But those of us in the accessory manufacturing business see the show differently: our inventions are the stars.
Yet, in the consumer technology industry, where innovation is busting at the seams, simply being a star doesn’t always translate into success. And for new brands, especially, becoming a household name may seem an impossible goal. I’ve learned that success is attainable through a recipe of one part creativity, one part dedication and a dash of optimism.
Before reading on, pause for a moment and put yourself in the shoe’s of your customer. Think about the dizzying array of choices consumers have: something to suit every taste, items that offer different features and benefits, all at varying price points. As consumers we crave that breadth of choice, and in our hunt for enhancement products, we demand it. From a manufacturer’s perspective, that’s the beauty of our business.