A logical assortment plan will lead right into your store merchandising plan. Evaluate your store space. Do you have the proper display fixtures? Professional fixture companies often offer affordable “off-the-shelf” merchandising solutions. Work with your accessory suppliers to obtain vendor displays to highlight specific items. Merchandise in categories. Place all of your Bluetooth together with proper signage. Place your fashion items in the most visible locations. Remember, fashion purchases are emotional. If a customer sees something they like they may buy it. If they can’t see it, the chances of them buying are slim. Your merchandising will act as a silent salesperson, complementing the efforts of your sales team.
Pricing and promotions