Motivate your team. It’s the old “what’s in it for me?” routine. While many retailers already have some kind of compensation in place for accessory sales, a secret to “kick-starting” your sales drive is to offer some short-term incentives that aren’t strictly monetary. Create tiered sales goals by store and/or salesperson. For each tier, pay out prizes—make them progressively better as the tiers get higher. Lay out a big prize for outstanding performance—a trip to Las Vegas or a plasma TV. Appeal to their emotions. Publish weekly updates and rankings so everyone can monitor their progress and see where they stand against their peers. This creates a competitive environment and a great deal of excitement. The secret here is that for a reasonable investment you can create the sales behavior that will continue even after the contest or promotion is over.