The Sliding Scale- How World Wide Stereo revamped commission s
At the turn of the new century, Bob Cole, owner and founder of Bob & Ron's World Wide Stereo, was sitting on top of a very successful, 20-year-old business. He had zero debt and was poised to grow his multi-million, one-store operation in Montgomeryville, Pa. to new heights, with plans to add nearly four stores. Then he got the worst news possible: a diagnosis of prostate cancer and a time frame of just two months to live.
"When I got sick, the business did not run well," he says. The expansion plans were scaled back to just one additional store, located in Ardmore, Pa., but he admits that it was a rocky beginning. "The first year was awful. Because I was ill, I wasn't paying attention and I didn't care. But now that store is very strong," he says.
Luckily for Cole, he was able to beat the odds and managed to stave off the cancer from taking his life. It put him out of work and out of mind for a duration of six months, but he came back alive. He brought with him a new attitude about his business—he was going to take his company more seriously to ensure its future.