Attitudes: Finding Elite's Replacement
The specialty dealer channel faces some major issues as it battles through the recession and positions itself for a rebound.
The most immediate concerns, as the PRO Group’s Dave Workman and the buying group’s members pointed out during their recent Spring Meeting, include the lack of step-up product, the decline of exclusivity, broad distribution, eminent brand erosion, and the increased focus most major vendors have put on the value channel.
Those problems have been festering for years but have become more troubling for the specialty channel as more consumers base their buying decisions on price and value. The concern, however, is deeper now that Pioneer no longer produces its Elite plasma line, which acted in some ways as a panacea to changing times.