The Specialty Retail Advantage
By Johnny Fare
It's no secret that electronics retailing continues to evolve. For nearly two decades we have seen the rise of the big-box power retailers such as Best Buy, Circuit City, Wal-Mart and Costco. The internet has become a factor, both with pure online retailers and click-and-mortar combinations. Preceding these developments, and continuing to this day, has been a large body of audio/video specialist dealers.
How do these specialist dealers continue to flourish in the shadow of the national and regional giants, and the ubiquity of the world wide web? Why do vendors need these dealers, and how can these dealers stay on their radar screens?