The Specialty Retail Advantage
Personal relationships with your vendors can make a big difference. In spite of the perception that vendor relationships are all about numbers, people (and corporations are made up of people, after all) respond to a genuine personal connection. We are most often treated to lunch by our vendors; turn the tables, so to speak, and occasionally pick up the check—you may see a look of amazement wash across your vendor's face. Small gestures, particularly if personalized, can be appreciated far beyond any monetary value.
Our vendors need us and we need them. Our value proposition goes far beyond just moving mountains of boxes. If vendors understand the value-added approach of our businesses, and if our relationships and partnerships are carefully cultivated, we will all reap the rewards.
Johnny Fare is a buyer for Wilshire Home Entertainment and member of CEA's PARA Division.