It Starts With a Cup of Coffee
Could anyone have envisioned that people would someday really pay $4.50 for a cup of flavored coffee? Or that a chain of coffee cafes would actually change the face of retail in the U.S.?
Obviously, Howard Shultz did. And some 11,000 locations later, the entire retail world is looking to see what the next move is for this amazing retail story that began in the 1970s as a one location coffee house but soon grew to a national (and now international) phenomenon.
A record breaking Q1 performance has only added more perk to the pot as the Starbucks chain now claims to be serving over 40 million customers per week (making Starbucks the most frequented retailer in the world) and shares have risen 6,400 percent since going public in 1992. At a recent shareholders meeting the company outlined its plans to boost its worldwide location total to 30,000 units, with especially aggressive plans in the U.S. and China.