The Swivel Selfie AR App Turns Any Mirror into a Virtual Dressing Room
FaceCake Marketing Technologies, Inc., the group behind the Swivel Virtual Dressing Room, debuted its new real-time augmented reality (AR) mobile app for apparel and accessories at CES 2016 in Las Vegas this past week. The Swivel Selfie app allows the user to instantly “try on” clothes and other accessories using a mobile device and the closest mirror. Further, they can receive personalized recommendations, share their look, and make purchases.
The Swivel Selfie app was on display at CES 2016 in Vegas last week.
FaceCake said the app was a natural extension of the company’s Swivel augmented reality virtual dressing room. It took that concept and brought it to the mobile world, incorporating advanced product image recognition, beacon integration, and curated content. FaceCake said the Swivel Selfie app provides access to items across departments to “engage and convert from any point in the store.” And personalized collections or products will be accessible at home, on the go, or activated as shoppers pass displays or walk through departments. The app allows them to conveniently see how the product or article of clothing will look on them without having to find their size, take it to a dressing room, and try it on.