The Total Package
Cablevision reported 1.3 percent subscriber growth during the third quarter, up from 0.8 to 1.0 percent a year ago, due largely to the inability of some customers to receive local broadcasts after the fall of the WTC towers. Still, the company recently announced a 5.5 percent overall average price increase for its subscribers beginning January or February 2002 to cover inflation, increased operating costs and investment in customer service and new digital initiatives.
Due to the state of the economy, Goldberg said The WIZ is being fairly conservative for the holiday season, not spending any more or less than usual on advertising and promotion. "There's nothing that says this is going to be one of the spectacular Christmases," he said. "But I think it will be stable. People are still interested in electronics. There's still a major growth with HDTV. There also seems to be a resurgence of interest in computers. I'm not sure if that's just people who want to upgrade or if it's also a brand new population finally getting interested."