The Tough Get Tougher
We’d hope that the manufacturers come out with some POP material to explain what the “cutoff” actually means—is the TV going black? Will the picture go away in February 2009? What does it mean, and how can the customer get around it? There’s not enough literature around now. I haven’t seen anything, to be honest with you, as yet. Sometimes, the customer doesn’t even know what HDTV is or the difference between LCD and plasma. They’ve been lied to at the big-box stores about what’s 1080p and 1080i. They’re confused with all this [in addition to] the vocabulary about the cutoff date. They think their TV’s going to be shut off—which it is, if they don’t have cable or satellite.