The Tough Get Tougher
We retailers have depended on earth-shaking products to come out like that for too long. First it was color TV, then stereo TV, then the VCR and then the DVD player, and so forth. We’ve got to get away from that—customers are going to want service and explanations.
I’ve always tried to be a visionary—that’s how we’ve survived for 41 years. I think Firedog and the Geek Squad are right on target, but the problem is, when you try to be that big and have that many
personnel doing those things, the quality of the workmanship and the managing of the people becomes a real thrill. As specialty people, this is our livelihood, and we have to really know our stuff and make the customer happy, especially when we ask them to lay down lots of money and a whole lot of trust. For those people, it’s not going to be the local Circuit City or Best Buy.
n Lavine: The Super Bowl! Tough to say, beyond that. It depends on the economy and housing market. A lot of our business is predicated on those factors, especially appliance sales.