Group Bashes Kiosks
The Video Buyers Group will soon launch an in-store campaign aimed at steering customers away from Redbox and other rental kiosks and towards traditional video channels. That's according to a report in Video Business, which stated that "Available Here 1st" will begin later this month.
The group represents 1,700 independent video retailers. The campaign is meant to remind customers about the window that restricts titles from appearing in Redbox kiosks until 30 or 45 days after their release on physical DVD.
The logo will appear in each of the stores, as well as on rental videos themselves.