The Wireless Buzz
Jeff Bradley, Cingular's vice president of business markets group, explained, "Business travelers want the productivity tools on their wireless devices to look, feel and act like the ones they use at the office."
Tapwave and Virgin Digital also made news in the handheld market when they announced their partnership enabling Tapwave's Zodiac to work with Virgin's audio download and subscription services. This will allow users of the latest Zodiac 2 to access one million music tracks for 99 cents each via the multimedia handheld. Monthly subscriptions will also be available for $7.99 for unlimited access.
Younger consumers are also very much on the minds of many wireless companies, with an emphasis on feeding all-tech, all-the time with ease of use. MTV Chairman Judy McGrath, during a speech at CES, admitted that there is no one way to relate to younger consumers when it comes to inventing and delivering content. As far as wirelessness is concerned, McGrath's insights seemed to have resounding consequences for the tech sector, whether one's goal is getting stock quotes on a mobile phone or being able to listen to the top 10 favorite songs of the day on a PDA. The industry's "crazed obsession," said McGrath, with not only technology, but more specifically, young adults, reveals that with such demands comes impatience.