The World According to LG
LG is setting its sights on the U.S. market
By David Dritsas
It's easy being LG in Korea. You can see the brand name everywhere. But when it comes to the U.S. market, most consumers are unaware of the brand, with the exception of perhaps wireless phones. Now the electronics division of the conglomerate is making a huge effort to change that perception and become a big player in the U.S. market, hoping to rival its larger competitors.