A Logical Approach to 'Xtreme' Theaters
A bit of excitement actually creeps into Scott Oglum’s voice when he talks about the falling prices that make most retailers shudder with apprehension and resentment.
Lower prices and improved technologies on high-end products open the market up to the masses, bringing solutions that were once targeted to the luxury class to a much broader customer set, explained the founder and CEO of TheaterXtreme, from the new Wilmington, Del., flagship store of the growing front-projection home theater franchise operation.
“I’m not a high-end guy. If you’re looking for a home theater solution for about $200 a month over a few years then I’m your man,” Oglum recently said. “We think this is the best form of home entertainment people can have. Our approach is that no one should be excluded from having an exclusive lifestyle.”