Theory Audio Design has named Joshua Trujillo as its new director of sales as the company readies shipment of its first seven products. Trujilio has already begun signing Theory’s exclusive group of domestic reps and international distributors to provide worldwide availability of these products.
The seasoned director of sales has been working in the AV industry for 16 years having started his career as a lead technician with custom integration company, Logic Integration. He moved in rank to achieve the director of sales and design title in 2011. In the role, he provided home automation design and consultation to homeowners, architects, interior designers, home builders, and remodelers. After 13 years with Logic, Trujillo found a new home at Sonance as the company’s marketing coordinator, and at Atlona as a regional sales manager before landing at Theory Audio Design.
Trujillo’s efforts in just three months have added several names to the company’s list of U.S. distributors and reps. Representing Theory in the U.S. thus far is ByDesign Vision & Sound Marketing in the Southwest, AV Partners in the Pacific Northwest, Performance Sales & Marketing in the MINK states, Elite 3 Pro in the TOLA territory, PSG in the Southeast, Envision Technology Advisors in Florida, DSG Metro in the New York metro and New Jersey area, and Fluxus Group in the Northeast. His next task will be to grow the international distributor network which currently has distribution through Cogworks in Australia and ANVIMEDIA in India.