12 Volt: There’s An App for That
Knowledge Is Power
We now have to learn how to use multimeters versus basic light probes. We have to learn to understand and use oscilloscopes versus just listening to a system and tuning by ear. Today, if you’re trying to sell technology—or the installation of that technology—and you don’t have the cutting edge equipment, you’re just going to lose standing when to comes to convincing customers.
I mean, seriously, if you ‘re sporting a 1” x 1” monochromatic screen on a flip phone, how can you expect that anyone will take you seriously when it comes to integrating their iPhone into their car? How will a customer know you’ll know how to decipher codes when their iPhone interface gives them real time data in graphic, easy to understand interfaces?
It’s an age old issue, with seemingly new rules. The issue is that the rules are the same, the toys are just different, and now the magic show has changed ... quite a bit.
Where Did My Curtain Go?
It is odd to me as I get older how I view the movies that are so ingrained into my mind from my youth. Every time I think of how much more people know (yet don’t understand) about technology—and as we move closer toward a world that Albert Einstein feared—I imagine The Wizard of Oz. Moments after Toto pulls back the curtain and the Wizard is exposed, he continues to treat the visitors the same, and talks through his device. He is spewing steam, making loud noises and giving them the show he believes they want ... until it’s obvious the trick has been exposed. In that moment, and quickly after the initial anger from the gathered participants, is when we finally see the true nature of the man. He admits he is unsure of the exact path, but he understands the world needs to be a bit better than it is now. While they have everything they need to succeed, without his nudge in the right direction, they would stay forever lost. That’s the secret to it all: Being the guide that people want, allowing them to use what they have, and then to add to that with your knowledge and experience.
The overall lesson is that although things have changed, they are actually quite the same. People still get up in the morning, live their day, and return home to sleep. They still seek to fill the time in between waking and lying to rest with something fulfilling and fun. We as an industry have always done that—we just have a lot more ways to do it today than we did before.
Just remember that if you start with the simple and explain the steps, the journey will be all that more engaging for your customers. That’s the secret. Not which button to push to open the trap door ...