12 Volt: There’s An App for That
Last month I saw a clip of Sarah Silverman on Conan, the Conan O’Brien show, showing off a cool little trick with an iPhone, and it made me laugh ... a lot. [Google it to see the clip; it delves too much into the female anatomy to be discussed here. —Ed.]
The beauty of the iPhone (yeah, I know there are knockoffs—pointing at you, Android lovers) is that it is a device that is greater than the sum of its parts. It allows the user to use it as intended (stock), to take it a step further (modified), or to completely re-imagine things to the point that they become completely different and new (all-out!) My point is that sometimes apps are used as intended, and other times they just take on a life of their own, as Ms. Silverman proved during her Conan appearance.
I remember the first iPhone, and the first SEMA after getting it. The promise of the device was immense. There were no less than twenty vendors that talked up the products they would be creating. Some even had proof-of-concept representations. Fast forward to today, and the offerings are aplenty. These include, but are not certainly not limited to, portable dynos, ODB testing hookups, navigation, and of course car audio. The most interesting part to me is the fact that a lot of the units are wireless and work without any special knowledge other than the location of the OBDII port. That’s a game changer for sure. Let’s elaborate on what exactly that means for retailers.