Accessorize: The CE Market Is Getting Better All The Time
We’ve also seen our space grow this past year as a result of convergence. Who would have thought that a video game could become one of the hottest selling mediums for home exercise or the chair of an automobile company would be a keynote speaker at CES. This convergence has generated new categories within our business such as digital health and home technology. On the accessories front, we’re looking at apps and subscription services as part of our 2011 definition of accessories.
Last and far from least are the various green initiatives that many CE companies have undertaken to reflect their commitment to be good stewards to our environment. This has taken many forms, including the recycling of old products, using recyclable materials in packaging, conservation measures in the utilization of fossil fuels, and sustainability best practices. Some of these are voluntary while others are being mandated. But in the end the intent is to have us reflect sensitivity to the need of a strong and sustainable marketplace. Regardless of political conviction we all agree that without the marketplace there is no market.
Call me the eternal optimist but I truly believe the industry is “getting better all the time.