It’s taken two years and three cracks at it, but it looks like Fitbit may have finally produced a smartwatch product that’s worthy of consideration. Announced on Tuesday, the Fitbit Versa is the wearable manufacturer’s latest attempt at cracking into the smartwatch market, and by far their best-looking watch-based product to date.
As it continues to find ways to better compete with the Apple Watch, Fitbit’s latest product launch hits back in some rather provocative ways. First, there’s the price point of $199.95, which is $150 less than the starting price of the most up-to-date Apple Watch, and still $50 cheaper than the “entry-level” model Series 1. Fitbit postures the Fitbit Versa as a smartwatch that has an “approachable” price tag, and they’re not wrong. Coming in at $200 is far easier for most consumers to swallow than what they’d fork over for an Apple Watch.