Thirty Years for Premiere Mounts
Marking its 30th year in the business, Premier mounts demonstrated the Polaris magnetic mounting solution along with several new flat panel mounts. Jason Cole, marketing manager for Polaris, said the changes in the market—the increased demand for flat panel TVs—has been very good for Polaris. While retailers can sometimes make less than a $100 profit on the sale of a flat panel TV, they can make up to $120 on a quality mount.
Cole said there’s been a 40- to 50-percent spike in business due to the surge in flat TV sales, many to people who don’t purchase an installation for the product. For that reason, Cole said, Premier has focused a fair amount of attention on do-it-yourself (DIY) products. The company has developed retail tools, such as a demonstration DVD and a web site, MountingTips.com, to make the process less intimidating for consumers.
In projector mounts, the company showed its Polaris system, which uses an extremely strong magnet to help guide the projector assembly to the ceiling bracket, making the process easy for one installer to do. As the magnet nears the ceiling assembly it is pulled together without the installer having to guide it by sight. A latch then automatically locks it into place.