The 2009 Retail Excellence Awards
This year's five Retail Excellence Award winners—La Curacao, CompUSA/TigerDirect, Primetime A/V, H&H Lifestyles and Sherman's—are different in many ways, but they all share a common attribute: the ability to change, no matter what state the economy is in.
Those changes can include the physical, like the complete makeovers Sherman's and H&H Lifestyles underwent as a way to freshen up their stores, present fresh products and please a new and existing customer base.
There are the operational and philosophical changes that Systemax's Gilbert Fiorentino has deployed throughout CompUSA stores as part of his Retail 2.0 concept. Even subtle shifts, such as Primetime A/V's efforts to constantly change how it merchandises product and engage in different buying group and vendor programs, which yield big benefits. In the case of La Curacao, the company constantly comes up with new ways to engage its customers, even going as far as helping them find new jobs and offering daycare.