Store Tour: Walmart's Project Impact Delivers a Wallop
WEST DEPTFORD, NJ-Walmart's new "Project Impact" stores make an even more seductive bid for consumers strapped for cash, energy and time. With Walmart ads telling the nation's families that they can save an average of $3,100 this year by shopping at Walmart no matter where they originally shop, consumer technology dealers must pay attention to this new format, especially its thoughtfully merchandised electronics department.
Dealerscope recently toured a new Project Impact Walmart Supercenter in West Deptford, N.J., and was impressed not only by the electronics department but by the store as a whole.
This is a place where stressed out moms, retirees and folks looking for a deal or just working through a weekend shopping list might very well walk a few yards to a new department rather than driving to a whole different store.