A Letter from CTPG's President
Smart marketers know that clear brand association and leadership come through communication. That’s why I want to take this opportunity to tell you all about the investments our company is making to support our industry with new and enhanced media and event opportunities.
Magazines: Our star-studded editorial team is rallying to protect and preserve brand equity that has been nurtured for years, with continued investment in Dealerscope, CustomRetailer, Picture Business and E-Gear. Besides the same quality relevant content that matters and exciting new covers and graphics, we also have a stake in broadening the audience for each magazine through digital editions.
We are measuring the audience via a BPA audit thus assuring our advertisers that the readers are as qualified as the print editions. CustomRetailer, Dealerscope and Picture Business are the number one business and strategy publications in their respective market segments, which in a challenging economy are must reads for retailers, custom integrators, installers, manufacturers, buying groups, manufacturers’ representatives, distributors and industry associations looking to weather the storm.