Sunday's Super Bowl is expected to serve as a sort of coming-out party for Qualcomm's FLO TV product. The portable TV product will be the focus of three TV commercials that will air during the big game.
The first ad, featuring an overview of historical events that have aired on television, will feature the Black Eyed Peas' will.i.am covering The Who's "My Generation." The second will feature CBS announcer Jim Nantz narrating a couple's shopping spree, while the third will tout FLO TV's in-car service, with Nantz and CBS colleague James Brown narrating the action.
Ad agencies Magner Sanborn and Agency 3.0 are behind the new advertising.