Thunder Marketing- How Sound of TriState Created an Event That
So, in 1989, he opened a store in Claymont, Del., near the cities of Wilmington, Del., and Philadelphia, in a retail complex know as the Tri-State Mall. At first the store concentrated on music and portable electronics, but after a short time in business, he saw a need for a change. The burgeoning CD market was quickly drawing the attention of the automotive industry and the aftermarket was ripe. "Within a year we realized car audio was the way to go in this market," Narimanian says.
It was a wise choice. The now more focused store developed a good following, and four years later Narimanian was able to open up a second store in Dover, Del., the state's capital. Today the company operates six locations total, mostly in Delaware, with others in Pennsylvania and New Jersey. Beyond car audio, the stores carry products in other categories, including DJ equipment, wireless phone and paging services and even some home theater electronics by way of Kenwood, Pioneer Elite, Denon, Onkyo, Niles and Klipsch. And they have full-service installation bays with about four to six installers on hand.
Though they have grown, the stores still very much match the profile of an independent dealer, with medium sized store locations that carry a personal touch.