Thursday in CE: Amazon Just About Ready to Launch ‘Amazon Go’ Stores
Last December, Amazon introduced the world to their concept convenience store that would—yet again—upend the traditional brick-and-mortar retail model. Amazon Go, as it’s known, is a hipper version of your 7-Eleven, except you’ll see live chefs, organic products, and much healthier options.
But the one major difference between Amazon Go and any other type of retail outfit is that the ecommerce giant’s physical stores wouldn’t have checkout lanes. Rather, Amazon intends to integrate technology into these locations that can sense when a customer picks a product off of a shelf, add it to their virtual cart, remove that item from their cart if they put it back on the shelf, and charge them as they walk out.
That concept, according to reports, is just about ready for its public debut.
For the past year, Amazon has asked its employees to test the technology by trying to dupe it. At the flagship Amazon Go store in downtown Seattle, Amazonians have dressed up in costume and other fun garb as they’ve tried fooling the sensors and cameras throughout the store that are used to identify when someone is trying to buy products.
While some kinks remain, the technology has proven itself to be incredibly reliable.
— The Verge (@verge) November 16, 2017
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