Thursday in CE: Jim Beam has a Smart Decanter that Pours Whiskey on Command
This is the news that matters. Though it’s established itself as a pretty well-known brand of whiskey—they’ve been in business from something like 220 years—Jim Beam appears to be making a leap into the tech world. Available now and shipping in time for the holidays, the company’s “smart” decanter, simply called JIM, does exactly what it’s built to do. Pour whiskey.
It should be noted that Jim Beam has a history of poking fun at the tech industry by launching tongue-in-cheek products that are real products, but serve more of a brand marketing purpose than actually being useful everyday whiskey products. (See: “Apple” branded shot glasses from last year that were designed like a watch, a clear shot at the Apple Watch.)