THX Ltd., global leader in the certification of world-class cinemas and consumer electronics, will partner with content creators, service providers, and distributors to provide a new audio and video streaming quality certification program. The program will help streaming companies perfect their encoding and delivery methods for various challenges specific to streaming; guaranteeing consumers experience the highest possible quality of audio and visuals.
"THX has a longstanding history as the industry standard for video and sound," said Ty Ahmad-Taylor, THX CEO. "It's only right we permeate the market in which mainstream audiences are increasingly consuming media today - streaming. The goal is to establish a universal standard for quality in the streaming world that consumers can trust... just as we've done for cinema and consumer electronics."
THX chose Conviva as the Quality of Experience (QoE) launch partner. Conviva will be a key partner in the Certification process, as the data they are able to collect and process in real-time is integral to understanding a high quality streaming experience. Combining THX's expertise in picture quality, encoding and compression techniques, and content packaging with Conviva's best-in-class Quality of Experience measurement and analytics is a perfect match. For existing clients of Conviva, testing for and achieving THX Certification will be frictionless.