TIA: “Toy Preview Month” to Take Place this September
The Toy Industry Association (TIA) has officially dubbed September 2016 “Toy Preview Month” to mark a jam-packed schedule of product preview meetings slated to take place across the nation throughout September, culminating with TIA’s Fall Toy Preview event on September 27-29 in Dallas, TX.
Brand marketers and product development teams at TIA member companies are currently working tirelessly to ensure they are ready to present their very best come September, when they will meet with key customers to present a flood of innovative new products and line extensions for the 2017 holiday season. Global toy buyers eager to view what’s new and cutting edge in the toy business will travel across the nation – from California to Connecticut to Rhode Island, before finally arriving in Dallas – to view potential purchases for their retail channels.
“With coast-to-coast presentations, September will be a hectic month for toy buyers navigating the calendar and the country,” said Steve Pasierb, TIA president & CEO. “This year, TIA has coordinated its efforts with the broader toy industry to make the most efficient use of everyone’s time by hosting Fall Toy Preview when the bulk of national activity winds down. Our fall marketplace proudly remains an essential show for the toy community – last year in Dallas alone, more than 300 lines were shown. When all eyes turn to Dallas this September, expect to see an impressive line-up of playthings that will shape the future of play.”