Harman announced Thursday that country music superstar Tim McGraw is the newest music luminary to join its "Hear the Truth" campaign. McGraw has partnered with the company on two new styles of JBL-branded headphones.
The headphones will be available in in-ear and on-ear styles, retailing for $49.95 and $129.95, respectively. They will arrive this month.
“Music fans today should not compromise when it comes to sound,” Dinesh C. Paliwal, chairman, president and CEO of Harman, said as part of the announcement. “Our partnership with Tim McGraw shows that musicians want to deliver audio products that represent and emphasize the acoustic quality they work hard to achieve. We think Tim McGraw’s fans – and any music lover – will appreciate these custom-designed headphones for a performance that faithfully delivers music the way the artist intended.”