Panasonic Talks Up Olympics 3D Plans, Multiple Partnerships, at CES
Actor and media personality Justin Timberlake made a surprise appearance at Panasonic’s 2012 CES press event Monday as part of the announcement that the company would partner with Myspace – which Timberlake co-owns – to launch Myspace TV, a new service that allows live TV viewing by separate individuals in separate locales to become a simultaneous social experience. The service will be available on next-gen Panasonic VIERA Connect-enabled TVs. It will launch in the first half of this year, and lets viewers not only share a program-viewing experience but also comment on the program being viewed.
The announcement was one of several that the company made touching on partnerships, new technologies and product categories. Brief highlights from the others follow:
• Panasonic and NBC Sports announced that they’ll partner to make coverage of the London 2012 Olympics available in 3D to all U.S. distributors who carry the Games on cable, satellite and telco – the first time the Games will be distributed in America in 3D.
• The company introduced the Smart VIERA concept – a new application of VIERA Connect centering on improving the networking, ease of operation, picture quality, eco and design elements of connected TVs.
• Panasonic re-stated its commitment to 3D TV. Vice president of consumer marketing Vic Carlson said that in 2012, 93 percent of Panasonic plasma TVs will include the 3D feature, as will 40 percent of all LCD TVs and four of the company’s Blu-ray players. He added the company would continue its sponsorship of DirecTV’s “all 3D, all the time” channel, n3D.
• The company showed a prototype of a high-definition 20-inch 4K2K (8.29-milllion-pixel) IPS Alpha LCD panel – what it said was the smallest 4K2K display. The new panel has the world’s highest pixel density of 216 pixels per inch and a thickness of only 3.5mm.