Is It Time for Apple to Come Back to CES?
As someone who recently made the argument that CES might be too big for its own good, this might seem like a ridiculous question to ask. But given the way the consumer technology industry operates, it’s absolutely a fair one to ask: Should Apple show face at CES?
Since 1992, Steve Jobs’ company has seemingly refused to have an official presence at CES, which is the largest gathering place for the consumer tech industry on an annual basis. They’re there as a proxy as brands show off their iProduct accessories. And sure, Apple holds their own wildly successful events throughout the year that generates as much attention or possibly even more so than CES, so it’s not like the company needs to be in Las Vegas every January.
But, still, that doesn’t address the real question. Should they be there?