Time To Become the Home Network Specialist
In this month's cover story, we shot a bunch of questions at three members of CEDIA's Technology Advisory Group to see what business, market and technology trends are changing the current and future landscapes of custom integration and specialty retail.
The answers are filled with pointed insights, straight talk and more than a few revelations about the tough changes custom integrators and dealers face today. One of the biggest themes to emerge through the interviews, though, is the need for more CIs and specialty dealers to develop the expertise needed to make home networking and IP-based technologies core competencies of their companyies. At this point in the game it really doesn't matter what you call yourself; if you sell and integrate electronics, you have to let current and future customers know that you're a home technologist first.
"What the new technologies are going to be are wireless and retrofitted, with no new wires in general," Russound's Mitch Stein told us. "They'll move away from all these proprietary technologies, with the one convergence point being the IP network. As a dealer, I'd start to become very proficient in how to set up a reliable Wi-Fi network in my customers' homes."