Timex, Lyft, New Balance Among New CEA Members

The Consumer Electronics Association has launched several new members, including several that are nominally outside of the consumer electronics industry.

Timex, New Balance and L'Oreal are all new to CEA, as are ridesharing companies Lyft and Rideshare. Uber has been a CEA member for awhile.

"CEA is thrilled to welcome such a diverse and innovative group of new members,” Gary Shapiro, president and CEO, CEA, said as part of the announcement.