Timur Yarnall Joins Hitwise as CEO and President
Hitwise, an industry market leader in digital consumer insights, today announced that Timur Yarnall, a former comScore executive and serial entrepreneur, has been appointed to the newly-created position of CEO & President.
Hitwise provides hundreds of top marketers such as Best Buy, Expedia and Mercedes Benz with unique insights on consumer attitudes, audience composition, and competitive benchmarking. The company is part the Symphony Technology Group (STG) portfolio, a strategic private equity firm. STG established Mr. Yarnall's position as part of a foundation of product innovation, a return to strong growth, and a strategic framework to establish a strong independent roadmap to accelerate the growth of Hitwise through 2018 and beyond.
"The world of consumer measurement, and digital marketing in general, is undergoing a significant amount of disruption that we believe creates opportunities for Hitwise to grow exponentially on the back of product innovation. Timur has founded several highly successful digital companies and spent 3+ years in the senior management team at comScore and so has the right market-understanding foundation, innovation centricity and leadership experience to build on current growth and to establish Hitwise as a leader in digital audience measurement and data quality," says J.T. Treadwell, Managing Director at STG. "We also are extremely pleased with the return to solid growth that Hitwise has already demonstrated, and as such are gratified that Nigel Wilson is taking on a new role to expand the business globally while continuing excellent work in driving the business in its core markets. As we continue to grow, we believe he will be an excellent partner to Timur and the Board in taking Hitwise to the next stage of its evolution.”