The Four Easiest Ways to Make More Money
It might help to follow the one-third rule of selling add-ons. One-third of your customers will buy if you merely mention the add-on product during your sales process. One-third of your customers will buy add-ons if you actively sell them. And one-third of your customers will not buy add-ons unless you sell them hard.
4. Lower your marketing and selling costs.
Use word-of-mouth advertising. This doesn't mean relying solely on your satisfied customers to spread the word. Also use your sales and support staffs. Train everyone in your business to use the three-foot rule: "Anyone within three feet of you knows who you are and how you can solve their problems, needs and wants."
Reward your people with spiffs and bonuses to bring in new customers and to increase sales. I use to take my people to bars, pay for a few drinks and try to mingle with the crowd. What do people do in bars besides drink? They talk about their problems, needs and wants. My people made many lasting customers by listening for a problem and providing a solution.