Create Stellar Holiday Marketing Campaigns
There's no question about it, the giant promotions held over the big holiday weekends - from New Years through Black Friday - continue to grow and are quickly becoming a disproportionate and growing portion of the retail event year. We have trained customers to follow our marketing calendars, assuring them that they'll get the best deals during these events.
Since they're not going away, the question now is how to maximize the opportunity these sales events present.
It goes without saying that you need to have legitimate discounts, consumer rebates and extended finance terms to be in the game. Many dealers make special buys from their suppliers and use these periods to rid themselves of old or damaged products. But there is much more to creating a successful promotion.