TiVo Appoints Sordello to CFO
Steve Sordello, most recently executive vice president and chief financial officer of Ask Jeeves, Inc., was appointed to senior vice president and CFO at TiVo, according to a statement issued Wednesday. In addition to his work at Ask Jeeves, Sordello also held management positions at Adobe Systems, Inc. and Syntex Corporation. Said Sordello, “Having spent many years in the online search industry, I fully recognize the unique value TiVo can deliver to both consumers and advertisers.” Tim Rogers, CEO of TiVo, added that Steve’s “experience in building substantial equity value at Ask Jeeves will be critically important as TiVo moves forward with its strategy of differentiation, distribution, and deployment of advertising solutions.”
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