Cox subscribers will be able to watch TiVo-recorded content on their current DVR boxes without an installation appointment thanks to a new deal inked between the media companies. According to the arrangement, which will be implemented in the first half of 2007, TiVo software will be downloaded to Cox DVR set-top boxes, eliminating the need for equipment replacement. Cox subscribers will have to opt in to receive the TiVo service. TiVo CEO Tom Rogers says, “By combining Cox’s marketing prowess and top-quality customer service with TiVo’s superior technology and product offerings, we have unleashed a highly scalable way of delivering the best television viewing experience to its customers.”
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.