TiVo, From Comcast, Rolls Out in Boston
Comcast’s experiment with offering TiVo-powered digital video recorders as a premium service has finally launched in the Boston area, USA Today reported. The move, which was in the works for nearly three years, is the first step in the establishment of a platform that the cable giant is calling Tru2way.
Originally announced in 2005, long before DVRs were ubiquitous in U.S. households, the partnership was delayed for years due to technological delays. It represents a shift in strategy for TiVo, which has struggled to maintain customers as cable and satellite companies have established their own DVR software. TiVo’s deal with Comcast is scheduled to run through 2013.
Comcast has not yet announced when the service may be available outside of New England.