TiVo Unveils Premiere Box
TiVo has announced the arrival of its two latest products, the TiVo Premiere and TiVo Premiere XL boxes, which will function not only as a DVR, but as a cable box, and movie, Web and music device as well. It is being pitched under the slogan "One Box to Rule Them All."
The new product is more than a mere recorder- it allows easy search of not only TV listings, but also Netflix and online availability.
"The beauty of TiVo Premiere is that finding what to watch is just as fun as the watching the TV shows themselves. We accomplished it by using pictures and graphics to make the whole television guide experience come alive in a way that it never has before,” TiVo’s President and CEO, Tom Rogers, said as part of the announcement.