Tivoli Audio Embraces Bluetooth, Customized Cabinets
The high-performance radio brand Tivoli Audio has now made Bluetooth a centerpiece of current and future products, adding the wireless streaming technology to many of its legacy models. Declaring, in effect, that the dock is dead – at least as a part of his product planning strategy, founder and CEO Tom DeVesto said the change was decided because the Bluetooth streaming solution “supports everyone’s devices. I don’t see putting obsolete connectors on anything.”
DeVesto also explained that Tivoli Audio is emphasizing far greater cosmetic choice as a linchpin of its 2014 market approach. Beginning with the Albergo AM/FM clock radio (now also Bluetooth-capable), customers who purchase the product will have the option of choosing from among five colors, or also, adding any of 16 different European-style-influenced custom cabinet sleeves in varying colors and textures to the radio. The cabinets will be made in a factory in Northern Italy known for furniture manufacture, and some will benefit from a unique production technique that bonds fabric to MDF, DeVesto said.
Using a new web site, consumers who purchase the Albergo can choose their accessory cabinet (pricing for the cabinets will likely range anywhere from $60 to $100, he said), input a code, and order their choice via direct shipment, with the dealer who sold the radio getting a commission on the cabinet sale. DeVesto said that by the holidays the choice of cabinets and finishes will be increased to around 100, and future additions to the collection will permit customers to request product personalization like engraving. The cabinet selection site will also accommodate other models at a later date.